Sustainable, Ethical Linen Bedding from Natsukashi Home

Sasha Lai is the very passionate creative behind Natsukashi Home - a homewares studio and linen bedding online store. Her passion for sustainable, ethically sourced materials, manufactured using traditional techniques flows through the goods she sells online.

 Natsukashi Home stocks responsibly sourced bedding grown and produced using sustainable traditional methods.

Natsukashi Home stocks responsibly sourced bedding grown and produced using sustainable traditional methods.

How It Started

Natsukashi Home started when Sasha began researching a way to bring sustainable ethically grown and produced bedding to Australia. Bedding that was not only sourced responsibly but high quality and beautiful. That’s when she came upon linen. “As I started to research it and fall in love with it myself, I thought, I can’t believe I haven't actually slept on linen myself before.”

“It really shocked me…in it’s ability to be recycled, how sustainable it is. It doesn’t actually take up an immense amount of space (to grow). The next crop can be re-grown (in the same field). It doesn’t destroy the land which can be used again, unlike cotton.”

 Sasha Lai, owner of Natsukashi Home, talks about why she uses linen to produce her bedding. “It really shocked me…in it’s ability to be recycled, how sustainable it is. It doesn’t actually take up an immense amount of space (to grow)."

Sasha Lai, owner of Natsukashi Home, talks about why she uses linen to produce her bedding. “It really shocked me…in it’s ability to be recycled, how sustainable it is. It doesn’t actually take up an immense amount of space (to grow)."

 Sasha wants to encourage others to do their own research before they buy. “I think people can no longer be ignorant - you can jump on the internet, you can literally see where things are made, you can see the conditions their makers have been put under."

Sasha wants to encourage others to do their own research before they buy. “I think people can no longer be ignorant - you can jump on the internet, you can literally see where things are made, you can see the conditions their makers have been put under."

 Keeping batch production small means that Sasha can ensure every step of the process is ethical, sustainable and handmade.

Keeping batch production small means that Sasha can ensure every step of the process is ethical, sustainable and handmade.

On Encouraging Others

Sasha is passionate about encouraging others to buy responsibly. “I think people can no longer be ignorant - you can jump on the internet, you can literally see where things are made, you can see the conditions their makers have been put under. I think it’s important for people not to get caught up in what a tag or a label says. Do your own research. Is this brand local? Is the money going back into the pockets of people that are within your own community? Is it sustainable?…Do (the manufacturers) hold themselves accountable?”

 All of Natsukashi Home's textiles are responsibly sourced and manufactured using traditional techniques.

All of Natsukashi Home's textiles are responsibly sourced and manufactured using traditional techniques.

 Fabric dye swatches. Every step of the process from growing the linen to weaving and dyeing of the textiles is done with the environment and the maker in mind.

Fabric dye swatches. Every step of the process from growing the linen to weaving and dyeing of the textiles is done with the environment and the maker in mind.

On Making a Difference

Sasha is adamant about staying true to the aesthetic and brand of Natsukashi Home. Keeping the production of her linen in small quantities means she can ensure every step of the process, from growing the linen to weaving the textiles, is in line with the values she holds true. “I want it to evolve to a point where our linen offering is what we are known for.” In order to do this Sasha’s aim is to foster relationships with other makers, those who use traditional methods of crafting and production.

Currently she has been working with a co-op of women on Flores Island, an hour and a half’s flight from Bali. She stays with them on their land, where they plant, grow, harvest and weave their own textiles. “Even before it gets to the point where you are able to thread it, they have to twill it with their toes and they use traditional looms… That’s where I’m most passionate. We’ll go there and have a day of designing and then the next day put the plan into progress.” For Sasha it is about keeping those traditions alive and making others aware of who they are buying from. “It’s incredibly ritualistic and embedded in tradition.” It’s a skill that’s been passed down through the generations from woman to woman.

Of her business she beams “Our store is a sustainable one. Everything I do, I do with intention. Every part of the business is run by me. From answering enquiries, doing the invoicing, packaging, shipping… In Perth I hand deliver myself. Every step of that process is all me. That’s all me behind it.”

Sasha’s deep sensitivity and passion about what she is doing is infectious. Her courage and ambition inspires others to think twice about what they buy and where it comes from.

If you haven’t already go check out Natsukashi Home.

 Natsukashi Home also stocks handmade Japanese bowls.

Natsukashi Home also stocks handmade Japanese bowls.

 Sash says "Everything I do, I do with intention. Every part of the business is run by me. From answering enquiries, doing the invoicing, packaging, shipping… In Perth I hand deliver myself. Every step of that process is all me. "

Sash says "Everything I do, I do with intention. Every part of the business is run by me. From answering enquiries, doing the invoicing, packaging, shipping… In Perth I hand deliver myself. Every step of that process is all me. "