Sustainable, Ethical Linen Bedding from Natsukashi Home
Sasha Lai is the very passionate creative behind Natsukashi Home - a homewares studio and linen bedding online store. Her passion for sustainable, ethically sourced materials, manufactured using traditional techniques flows through the goods she sells online.
How It Started
Natsukashi Home started when Sasha began researching a way to bring sustainable ethically grown and produced bedding to Australia. Bedding that was not only sourced responsibly but high quality and beautiful. That’s when she came upon linen. “As I started to research it and fall in love with it myself, I thought, I can’t believe I haven't actually slept on linen myself before.”
“It really shocked me…in it’s ability to be recycled, how sustainable it is. It doesn’t actually take up an immense amount of space (to grow). The next crop can be re-grown (in the same field). It doesn’t destroy the land which can be used again, unlike cotton.”
On Encouraging Others
Sasha is passionate about encouraging others to buy responsibly. “I think people can no longer be ignorant - you can jump on the internet, you can literally see where things are made, you can see the conditions their makers have been put under. I think it’s important for people not to get caught up in what a tag or a label says. Do your own research. Is this brand local? Is the money going back into the pockets of people that are within your own community? Is it sustainable?…Do (the manufacturers) hold themselves accountable?”
On Making a Difference
Sasha is adamant about staying true to the aesthetic and brand of Natsukashi Home. Keeping the production of her linen in small quantities means she can ensure every step of the process, from growing the linen to weaving the textiles, is in line with the values she holds true. “I want it to evolve to a point where our linen offering is what we are known for.” In order to do this Sasha’s aim is to foster relationships with other makers, those who use traditional methods of crafting and production.
Currently she has been working with a co-op of women on Flores Island, an hour and a half’s flight from Bali. She stays with them on their land, where they plant, grow, harvest and weave their own textiles. “Even before it gets to the point where you are able to thread it, they have to twill it with their toes and they use traditional looms… That’s where I’m most passionate. We’ll go there and have a day of designing and then the next day put the plan into progress.” For Sasha it is about keeping those traditions alive and making others aware of who they are buying from. “It’s incredibly ritualistic and embedded in tradition.” It’s a skill that’s been passed down through the generations from woman to woman.
Of her business she beams “Our store is a sustainable one. Everything I do, I do with intention. Every part of the business is run by me. From answering enquiries, doing the invoicing, packaging, shipping… In Perth I hand deliver myself. Every step of that process is all me. That’s all me behind it.”
Sasha’s deep sensitivity and passion about what she is doing is infectious. Her courage and ambition inspires others to think twice about what they buy and where it comes from.
If you haven’t already go check out Natsukashi Home.